Etiqueta: purpose

Publicado en Trabajos Desde el Hogar

The Power of Storytelling in Generating Effortless Online Income

Publicado el por Marvin Gandis

Once upon a time, there was a young woman named Sarah who was struggling to make ends meet. She had a talent for writing and a passion for storytelling, but she couldn’t seem to find a way to turn her skills into a steady income. One day, she stumbled upon a piece of advice that would change her life forever.

The advice was simple: there’s only ONE thing you need to do at any given moment to generate more income online – in a way that feels absolutely effortless. And that one thing was storytelling.

At first, Sarah was skeptical. How could telling stories possibly help her make money online? But as she delved deeper into the world of online marketing and entrepreneurship, she began to understand the power of storytelling in building an engaged audience and driving sales.

Here are some of the extraordinary tips that Sarah learned along her journey:

Tip #1: Know Your Audience

The first key to effective storytelling is understanding your audience. Who are they? What are their pain points, desires, and dreams? What kind of content resonates with them? By understanding your audience on a deep level, you can craft stories that speak directly to their needs and desires.

Tip #2: Be Authentic

Authenticity is key when it comes to storytelling. People can tell when you’re being fake or insincere, and it’s a major turnoff. Don’t be afraid to share your own struggles, vulnerabilities, and failures. By being open and honest, you’ll build trust with your audience and create a deeper connection.

Tip #3: Create Emotional Connections

The most powerful stories are the ones that evoke strong emotions in your audience. Whether it’s joy, sadness, fear, or excitement, tapping into your audience’s emotions is a surefire way to create engagement and build loyalty. Use sensory details, vivid descriptions, and relatable characters to create a world that your audience can connect with on an emotional level.

Tip #4: Be Consistent

Consistency is key when it comes to building an engaged audience. Whether you’re posting on social media, blogging, or creating videos, it’s important to maintain a regular schedule and stick to it. This helps your audience know what to expect from you and builds anticipation for your next piece of content.

Tip #5: Leverage Different Platforms

There are countless platforms and channels available for sharing your stories and building your audience. Whether it’s Instagram, YouTube, Facebook, or your own website, it’s important to find the platforms that work best for you and your audience. By leveraging different channels, you can reach a wider audience and build a more diverse following.

Tip #6: Offer Value

Ultimately, the goal of storytelling is to build trust and create a loyal audience that’s willing to invest in your products or services. One of the best ways to do this is by offering value in your content. Whether it’s educational, entertaining, or inspiring, your stories should always provide something of value to your audience.

As Sarah put these tips into practice, she began to see a shift in her online presence. Her stories resonated with her audience in ways she never could have imagined, and she began to attract a following of loyal fans who eagerly awaited her next piece of content.

But the real magic happened when she started to monetize her storytelling skills. By offering products and services that aligned with her stories and provided value to her audience, Sarah was able to generate a steady income online – all while doing something she loved.

The key to her success was understanding the power of storytelling and using it to build a loyal audience that trusted her and was eager to invest in her offerings. And the best part? It all felt effortless because she was simply sharing stories that came naturally to than that, Sarah’s newfound success inspired her to help others tap into the power of storytelling to build their own online businesses. She started teaching workshops and courses on the subject, and soon, she had a community of fellow storytellers who were using their skills to build successful online ventures.

As her community grew, Sarah realized that there was a deeper lesson to be learned from her journey. It wasn’t just about using storytelling to make money online – it was about living a life that was aligned with your passions and purpose.

For Sarah, storytelling was more than just a means to an end. It was a way to connect with others, to inspire change, and to make a difference in the world. And that was a far more powerful motivator than any amount of money could ever be.

In conclusion, the power of storytelling cannot be underestimated when it comes to building a successful online business. By understanding your audience, being authentic, creating emotional connections, being consistent, leveraging different platforms, and offering value, you can use your stories to build a loyal following that’s eager to invest in your products or services.

But more than that, storytelling is a way to live a life that’s aligned with your passions and purpose. It’s a way to connect with others, to inspire change, and to make a difference in the world. So whether you’re using storytelling to build an online business or simply to share your experiences with the world, always remember the power of your words and the impact they can have.

Learn More
Publicado en Trabajos Desde el Hogar

The Secrets to Setting Your Family Business Up for Success

Publicado el por Marvin Gandis

To outsiders, the imprecise term “family business” can suggest a well-functioning company run by loving, hugging people with old-fashioned values or a continuous hypersonic rerun of family baggage and childhood scripts projecting a dysfunctional mess. Examples of each abound. Sometimes the moniker “family business” is applied to private companies with no more connection to “a family” than people who enjoy the income.

For this purpose, we’ll define it as an employer company fully- or majority-owned by two or more related family members with active roles in the business. 

Treat a Family Business As… A Business

More market-influential, competitively resilient, profitable, and thus more valuable “family businesses” are run as professionally managed corporations. To avoid insularity and promote cross-pollination of ideas, they typically hire people from outside the family for senior roles, too. Larger family operations will often hire outside CEOs.

They have Boards of Directors that minimally have independent directors from outside the family, possibly outnumbering family representatives.

They are run as a meritocracy. They do not employ family members unemployable elsewhere. They have fair, written standards of performance and position descriptions for all, whether part of the family or not. Performance reviews are evenly applied, and ideally, no family member ever reviews another, except perhaps in a 360-degree review process.

Some companies require the younger generation to work elsewhere as a prequalification to work in the family business later. Not only does this requirement strengthen the company by injecting outside learning and skills, but it also ensures the next generation feels they bring something valuable to the business and that they are there for reasons beyond nepotism. The self-esteem that requirement can create might be more valuable to the person and business in the long run than the skills themselves.

In a sense, think of your business as a high-performing company that just happens to employ some family members.

An Effective Family Business Needs an Organizational Vision

The best-run businesses take the time to collectively define the organization’s purpose, values, aspirations, and culture. They define what they stand for individually and collectively. A vision for the foreseeable future; the North Star. They define how their family interacts with the world, how they resolve disputes internally, and how they engage with suppliers or customers. It’s the company’s personality – a pillar of its brand.

Crucially, it will guide hiring and other important decisions. It is especially important if leadership succession is being contemplated, whether from within or outside the family {6 Traits of Strong Family Businesses, Harvard Business Review, June 18, 2019}.

It may take what feels like an eternity to reach clarity on a purpose, with hair-pulling, scratching, and biting along the way. It’s worth researching the “purpose” concept in more depth, then taking the time and effort to do the work. It will pull the family and outside team closer, and clear vision and values will predispose financial success.

From that visioning, a mission should flow; the creation of a long-term goal of perhaps three to five years. Family owners of appropriate management level and senior management outsiders should collaboratively set goals to support the mission, then adjust it as warranted, aligning strategy, capital budgeting, and hiring decisions, too.

Use Rigorous Financial Controls to Promote Family Business Harmony

Well-performing family businesses are not treated as ATMs; loans to family members on a “repayment schedule” with a non-expectant wink are not done. It is best that the company does not make loans.

Period.

Unless of course… the family business is a bank.

As a company grows, a controller should be hired, then, when larger, a chief financial officer. If the roles are assumed by family members, they should be trained and evaluated as though they were working for another corporation. Particularly when shareholders exist outside the family, be aware that there is legal jeopardy when one spouse is the CEO and the other the CFO. At best, it is a poor governance practice. Other disgruntled family members with an interest in the business could also create legal friction.

Audit All Business Financial Records

It is worth every penny to have the accounting firm routinely audit the company’s financial statements.

Not only does it create “family harmony insurance,” but it will also “professionalize” financial and accounting processes, making the company significantly more valuable to stockholders and outsiders, e.g. banks from which to borrow, companies to acquire with stock, investors in or acquirers of the company, prospective outside management being hired – in short, any stakeholder being asked to “trust” the company’s financial reports.

Separate Business from Personal Dynamics

It is difficult but crucial to maintain separation between family members’ personal lives and the business. Too often, a business falls victim to family feuding. Simmering resentments may encourage avoidance, discouraging conversations that may turn out to be very important for day-to-day business success.

While family love, bonds, and disagreements are ever-present, in the better-functioning workplace those are subservient to company responsibilities and should left at the door. “Mom” or “Dad” may even be Kathy or Bill between 9 AM and 5 PM.

Consider using outside conflict resolution facilitators or consultants to help forge the way in which the company will deal with future disputes. Companies need a process to differentiate between personal and business matters when they start to muddle. Learn to embrace conflict but manage it; otherwise, it may assume the leadership role.

Origen: The Secrets to Setting Your Family Business Up for Success