Publicado en Trabajos Desde el Hogar

Developing a Marketing Plan

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately.

What can a Marketing Plan do for Your Small Business?

A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.

Your small business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe.

If you don’t have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.

Bend Your Budget When Necessary and Keep an Eye on ROI

Once you have developed your marketing budget, it doesn’t mean that it’s set in stone. There may be times when you need to throw in another unplanned marketing tactic — such as hosting an event or creating a newspaper ad — to help you reach your market more effectively.

Ultimately, it’s more important to determine whether sticking to your budget is helping you achieve your marketing goals and bringing you a return on investment (ROI) than to adhere to a rigid and fixed budget.

That’s why it’s important to include a plan for measuring your spend. Consider what impact certain marketing activities have had on your revenues during a fixed period, such as a business quarter, compared to another time period when you focused your efforts on other tactics. Consider the tactics that worked as well as those that didn’t work. You don’t have to cut the tactics that didn’t work, but you should assess whether you need to give them more time to work or whether the funds are best redirected elsewhere.

Granted, some tactics are hard to measure — such as the efficacy of print collateral (brochures, sales sheets, etc.), but you need to consider the impact of not having these branding staples in your market tool kit before you reign in your graphic design and print funds.

Marketing plans should be maintained on an annual basis, at a minimum. But if you launch a new product or service, take time to revisit your original plan or develop a separate campaign plan that you can add to your main plan as an addendum.

At the end of the day, the time spent developing your marketing plan, is time well spent because it defines how you connect with your customers. And that’s an investment worth making.

Have a Great Day…and Remember Always Think Big!

Publicado en Trabajos Desde el Hogar

If you know how to use Google, you can make serious side cash

Making money online has never been easier…

IF you know what to look for. 

In “The Micro-Gig Economy,” you can use random skills you already have to make income on the side whenever you want.

I’ll give you an example. 

My friend Erica has a full-time job as a flight attendant. She enjoys the perks of traveling to other countries whenever she wants, but lately, her airline’s schedule has been interrupted and many of her flights have been canceled. 

If these schedule interruptions keep happening, she’s even afraid she might get furloughed again – or worse, laid off. 

Instead of waiting for the worst to happen, Erica decided to take a simple skill she already has – performing basic research via Google searches – and turn it into a side business. 

She packaged up her research capabilities, decided how much to charge, and put her offer in front of the right people…

And she now makes hundreds of dollars on the side whenever she wants.

In fact, the task is so simple for her she can do it on breaks in flight. She makes EXTRA income when she would otherwise be sitting still twiddling her thumbs on the plane!

This kind of research is just ONE of the many Micro-Gigs you can probably do. 

Believe it or not, the most common skills that most “Micro-Gigs” require are:

  • Typing…
  • Talking…
  • Or just listening!

If you’ve got skills like that, you can start and run a successful “Micro-Gig” business of your own.

And Erica’s Micro-Gig success story is just one of countless examples of the people who make this work for them.

I have an upcoming workshop where I’d like to show you exactly how you can be successful with your own freelance “Micro-Gig” business.

When you attend the workshop, you’ll receive a copy of my new book “Breakaway Business Plan. 52 Side Micro-Gigs Anyone Can Start Today” that you can reference over and over while you get your business going.

You don’t want to miss this. It’s truly one of the easiest ways to make extra money whenever you want. 

Join the free training, and come prepared to take notes and take ACTION on what you learn!

If you want to FINALLY start making extra money so you can build your life the way you always imagined it, you don’t want to miss this.

Save your free seat here and I’ll show you how to turn the simple skills you already have to start a profitable online business.

See you at the workshop!

Publicado en Trabajos Desde el Hogar

Facebook Loophole To $0.06 Per Email?

If you’ve ever tried building an email list from scratch, you’ve probably gone through the daunting experience. 

To be exact, it’s an absolute nightmare.

That’s because the old traditional way requires the creation of a website and set-up of an opt-in page. 

And if you’re a complete beginner with ZERO coding experience, you’re going to suffer. 

Oftentimes, new entrepreneurs feel extremely overwhelmed, confused..

..And even end up quitting before they even capture their first email address. 

But there’s actually an easier route to grow your email list for dirt cheap with a little known Facebook Loophole.

As a matter of fact, this loophole can help you end the nightmare of building a complicated website and creating an opt-in page..

..And even help you generate a list of hundreds or even thousands of highly-targeted emails for as little as $0.06 per email!

Sounds amazing right? 

But you’re probably thinking..

..”Fred, you’re an expert, that’s why you’re able to achieve these amazing results.”

Well, that is not true. 

Because achieving this exact same result really only requires 3-simple steps. 

So this strategy is 100% beginner friendly even when you have NO prior experience!

Let me ask you one question..

..Why go through the hard way, when there’s a MUCH easier way to grow your email list? 

If you want to take advantage of this little-known Facebook Loophole to grow your profitable email list for ONLY 6-cents..

..Then you’ll need to click here right now to see how you can get started.